What We Do

We work with a variety of clients internationally on platforms like Digital Banking, eGovernment and Asset Management. We commit to making the digitization and the digitalization of their product.

Who makes the difference?

Our warriors. With a sword and laptop, we are always ready to fight and defeat all the adversities we face. 

Why we make a difference?

Collaboration. We make a difference because we will work closely throughout the project with you.

What makes the difference?

Focus. Ambition. Motivation.
We have the same purpose, the same goal, the same vibe.

Our solutions

Digital Banking

We help Financial Institutions to modernise their current banking offering into modern digital channels. We integrate these applications into our omnichannel digital banking platform for a perfect integration.

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Insurance

Our Insurance solution Platform was built using modern technologies in order to provide users of insurance institutions with maximum security and performance. All modules are integrated with our Digital Insurance Platform for a perfect omnichannel experience. 
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MobilityHub

The MobilityHub runs on standardized data formats, like GTFS, ensuring all stakeholders see MobilityHub best-in-class information wherever they access their information, including passenger-facing apps, third-party solutions, or the MobilityHub platform itself.
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e-Government

We create Digital Channels that allow citizens to interact with government services fast and safely by providing a set of management tools that allow control and decision making based on real-time information.

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360 Analytics

360 Analytics is a complete analytics tool that allows all areas of your organization to check technical, usability, and product information in real time. A fundamental tool to gain insights and leverage business, either in terms of technical or sales improvements. 

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Content Hub

Content Management Hub is an application that allows you to create, edit, and publish content on digital platforms, giving you the ability to modify, remove, and add to it without the need for any development.

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Join the team

At Nearsoft we pride ourselves on having a close and collaborative team where every opinion matters.
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Latest Posts and News

Marshall McLuhan: The Prophet of the Digital Age
Nearsoft
Apr 05, 2024
Marshall McLuhan: The Prophet of the Digital Age
New Markets | Exploring Toronto with Nearsoft | Part #01 As the CEO of Nearsoft, a company at the forefront of technological innovation, I, Pedro Camacho, have always been inspired by visionaries who foresaw the potential of the digital era.During my recent two-week work in Toronto, Canada, I uncovered a historic gem - the building where Marshall McLuhan, "The Prophet of The Digital Age", hosted his legendary public sessions. This building was known as The University of Toronto's "Coach House Institute", renamed the "McLuhan Centre for Culture and Technology" in his honor in 2016. McLuhan Centre for Culture and Technology, Pedro Camacho April 2024, Toronto, Canada This experience offered me a profound connection to the roots of digital prophecy and McLuhan's enduring legacy.Marshall McLuhan, despite his innovative contributions to communication theory and remarkably accurate predictions about the digital age, faced certain resistance and skepticism within the academic community for several reasons.  McLuhan Centre for Culture and Technology, Pedro Camacho April 2024, Toronto, Canada Even without universal acceptance by all academics at the university, Marshall McLuhan did not let this hinder his pursuit of knowledge and innovation in the field of media theory.His resilience and dedication to exploring the intricacies of media's impact on society led him to hold open sessions at the Coach House Institute.This venue became a focal point for intellectual exchange, where McLuhan freely shared his groundbreaking ideas with both supporters and skeptics alike.The Coach House Institute sessions exemplify McLuhan's commitment to pushing the boundaries of traditional academic discourse and fostering an environment of open inquiry, irrespective of the prevailing academic skepticism of his time. Full recording of a Monday Night Seminar at Coach House Institute at Toronto University (1969/1972) His unconventional approach and sometimes enigmatic ideas contributed to this perception, inspiring me! "The more years I spend building and expanding globally Nearsoft, the more I believe that the great disruptors who find unique angles to approach complex problems are never consensual. They create friction with the status quo and invariably evoke exponential emotions in others."Pedro Camacho, April 2024 Some people fear change and make excuses not to appreciate it, while others understand and become loyal—your team, collaborators, and partners on the journey to success. McLuhan Centre for Culture and Technology, Pedro Camacho April 2024, Toronto, Canada Marshall McLuhan's work and insights hold a special place in the realm of technology and communication, offering profound reasons why technologists and the broader technology community should admire him. Here are some key reasons: Visionary Predictions McLuhan's predictions about the digital age and the internet, made long before these technologies became ubiquitous, demonstrate his exceptional foresight. His concept of the "global village" accurately foretold the interconnectedness of the world through electronic communication, a reality we live in today with the internet. Technologists can admire McLuhan for his ability to see beyond the immediate horizon of technological development and understand the broader implications for society. Understanding Media's Influence The phrase "the medium is the message" encapsulates McLuhan's belief that the technology or medium through which we communicate affects society not just by the content delivered but by changing how we interact with the world and with each other. This insight is invaluable for technologists, who create the platforms and mediums that define modern communication, reminding them to consider the broader impact of their creations on human interaction and societal structures. Interdisciplinary Approach  McLuhan's work crossed various fields, including literature, psychology, and sociology, to analyze and predict the effects of media on individuals and societies. This interdisciplinary approach is something that technologists and innovators can admire and emulate, as the most groundbreaking advancements often occur at the intersection of different fields. Emphasis on Participatory Media Long before the rise of social media, McLuhan envisioned a future where media would be participatory and users would not only consume content but also produce it. This prediction has come true in the digital age, where user-generated content dominates. Technologists can appreciate McLuhan's early recognition of this shift, which has profound implications for how technology platforms are designed and operated. Critical Perspective on Technological Determinism McLuhan's work offers a nuanced view of technological determinism, the idea that technology shapes society. His insights help technologists understand that while technology is a powerful force in societal change, how society adopts and adapts to technology is complex and multifaceted. This understanding is crucial for responsible innovation. Educational Influence McLuhan's teachings and writings have educated generations about the significance of media and technology in shaping human consciousness and societal structures. For technologists and educators alike, McLuhan's work continues to be a rich source of insights on the impact of media and technology on learning and cognition. Legacy of Innovation McLuhan's legacy is one of innovation in thought and perspective. He challenged prevailing views and encouraged a deeper examination of the role of technology in society. For technologists like my seft, admiring McLuhan means embracing a mindset that questions, innovates, and looks beyond the conventional, to understand not just how technology works, but how it changes us.In essence, Marshall McLuhan's work provides critical frameworks for understanding the implications of technological advancements, making him a figure of immense admiration for those involved in shaping the future of technology.ConclusionMy interest in scrutinizing Marshall McLuhan's thoughts is currently very high; I will delve deeper into his ideas and mainly into his multidisciplinary vision to understand many of the topics so relevant to our society today in the coming weeks.I will return shortly with more of my learnings about the city of Toronto, Canada, where NEARSOFT is expanding its network of projects and businesses.#GoNEARSOFT #Disruption #NearsoftNorthAmerica #DigitalBanking
Pedro
Pedro Camacho
CEO & Co-founder